Automated Testing Software Market Size, Growth rate, Trends Report 2023

Automated Testing Software Market Size: Automated testing software is a computer program that helps test if software and mobile applications works correctly. It does this by following instructions and checking if the software does what it is supposed to do. This is faster and more reliable than people doing it by hand, and it is used to find and fix problems in software and mobile applications. 

In 2022, the global market for Automated Testing Software was worth approximately $9553.45 million, and experts expect it to grow at a rate of 8.7% annually until 2028, potentially reaching a value of about $15755.48 million. Automated testing software acts as a valuable tool for assessing the performance of computer programs. It saves time and makes testing more engaging.

In this article we will discuss all the detail information about the Automated Testing Software Market Size: Growth rate, Trends Report 2023 and what is the scope in this growing  market.

Popular Companies Exist in Automated Testing Software Market 

Automated Testing Software Market Size: Growth rate, Trends Report 2023

  • QATestLab
  • Tricentis
  • WinTask (France)
  • Zensoft Services Pvt. Ltd.
  • ThinkSys, Inc.
  • International Business Machines (IBM) Corporation
  • Hewlett-Packard Enterprise
  • Worksoft Inc.
  • Ranorex GmbH
  • Oracle Corporation
  • Original Software
  • SmartBear Software
  • National Instruments Corporation
  • QualitiaSoft Pvt. Ltd.

Automated Testing Software Market – Overview 

Market size value in 2023USD 30.24 billion
Revenue forecast in 2030USD 92.45 billion
Growth rateCAGR of 17.3% from 2023 to 2030
Base year for estimation2022
Historical data2017 – 2021
Forecast period2023 – 2030

Global Automated Testing Software Industry Research Report 2023, Competitive Landscape, Market Size, Regional Status and Prospect, Get the report here

Automated Testing Software Market Growth rate

In 2022, the global automation testing market was worth about $13.50 billion. It’s expected to increase from $15.39 billion in 2023 to around $51.26 billion by 2030. That means it’s going to grow by about 18.8% each year during this time.

Market Segmentation

Segmentation analysis is a vital tool for understanding the global market. This report breaks down the market into different groups based on things like where people live, what they like, and how they behave. It helps businesses focus on specific customer groups and create marketing plans and products that match what those customers want.

They divide the market into categories based on:

Component: This means what makes up a product or service.
Testing Type: How things are tested.
Services: What kinds of services are provided.
Endpoint Interface: Where a product or service can be used, like on a computer or a mobile phone.
Vertical: Different industries like IT, banking, healthcare, and more.

So, This is like putting people with similar interests and needs into groups to make it easier for businesses to give them what they want. This information tells us why the global Automation Testing market is growing and what opportunities it offers, including government rules, economic factors, trends, and what companies are doing. It’s useful for businesses to plan their strategies. The report also mentions the key players in the market and their efforts to stay competitive in the global industry.

Automation Testing Global Market Report 2023

The global automation testing market increased from $19.75 billion in 2022 to $24.39 billion in 2023, growing by 23.5% annually. The Russia-Ukraine war caused economic problems like sanctions, higher prices, and supply chain issues, affecting many markets worldwide. The automation testing market is expected to reach $45.07 billion by 2027, growing at a rate of 16.6% each year. This market includes the money companies make from testing services and the value of products used in testing.

Automation Testing Market Dynamics


Scalable Delivery Methods Boost Growth: The flexibility and scalability of automated testing tools make them indispensable in the software development cycle. These tools can adapt to the testing needs of different customers. They’re like a versatile tool that can expand or shrink to match what customers want. This flexibility helps businesses grow.

Rise in Online and Mobile App Usage: More people are using the internet and mobile apps in their daily lives. The market for software applications is growing fast, especially those for mobile phones. It’s easier to use mobile apps, and they get updated quickly. Automated testing for mobile apps saves time and improves testing, which makes the market bigger.


Increased Adoption of Automation Testing: The adoption of automation testing methods is on the rise. This is because it helps with quality assurance, and it’s crucial in agile development and in testing mobile apps. Plus, more people are using digital tools, and there’s a lot of innovation happening in the automotive industry. All of this creates new opportunities in the automation testing market.

Technology Offers Growth: The data collected from testing can be used with artificial intelligence (AI) to find and fix problems. AI is becoming more popular, and people want more of it. Test tools will use AI, which helps with fixing problems as they happen. This trend will keep the automation testing market growing. Also, as new technologies like the Internet of Things, artificial intelligence, and machine learning advance, the market for automated testing will keep growing.


High Initial Costs: Automation testing needs a big initial investment in many things, like equipment, people, and software. Sometimes, there are extra costs for licenses and other expenses. Even free tools can be expensive when you add up all the costs. This high cost is a big challenge for the automation testing market, along with the fact that manual testing is still common in some places.

Long Setup Times: It takes a long time to set up good test labs, and it needs a lot of money. You also need people who know how to do testing. There are often many problems when the software is used, so it takes time to fix them. This makes the whole process slow. The automation testing market faces difficulties because of these issues, especially in countries that are still developing.

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